What Is A Call To Action (CTA)?
Every time someone visits your website, they’re looking to accomplish something. Instead of passively browsing and leaving, effective call to actions will prompt visitors to take action before exiting your site. Many small businesses neglect to include a call to action on their sites and therefore fail to prompt visitors to engage. This oversight risks forfeiting potential future interactions with these visitors.
Why Is A Call To Action Important?
A CTA serves as a crucial component of a webpage, guiding users towards their next course of action. Lacking a clear CTA could mean site visitors struggle to navigate through purchasing, subscribing to a newsletter or accessing further details about products or services. This absence could result in visitors leaving the site without fulfilling their intended tasks. CTAs can also serve the purpose of collecting contact information from visitors who may not be prepared to engage with your site immediately, but might consider doing so in the future. By inviting them to leave their email address or phone number, you can initiate follow-up communication at a later date.
Types Of CTAs
Call to actions aren't exclusive to service pages; they can serve as closing statements in blogs and emails, or as buttons on websites. With so many types of call to actions to choose from, you should be sure to select the one which best suits your business. Enabling customers to take direct action from your website can significantly enhance sales and expand your prospect database, whilst assisting any future marketing efforts.
Common types of calls to actions include:
- Read more articles
- Newsletter sign-up
- Share on social media
- Add to cart
- Checkout
- Buy now
- Add to wishlist
- Learn more
- Follow us on
- Get 10% off your first order
- Schedule a free consultation
In each scenario, CTAs guide users on the action to take to maintain interaction with the site and progress further down the conversion funnel.
How To Create Effective Call To Actions
There is no one-size-fits-all formula for crafting an effective CTA. However, in most cases, when creating content, it’s best to adhere to the formula: problem + solution + action.
Call To Action Ideas
- Use Strong Action Works: Crafting concise CTAs is vital to ensure users promptly understand the required action. For example, “Request a quote” or “Buy now”.
- Provoke Emotion: If you’re looking to evoke an emotional response in your site visitors, opt for slightly longer CTAs that provide additional information. For example, “Buy now for 50% off” or “Build your dream kitchen with us!”.
- Get Creative: Don’t feel like you need to stick to traditional examples of CTAs. As the expert in your field, tailor your message to resonate deeply with your target audience.
How Else Can I Encourage More User Engagement?
Ensuring visitor engagement extends beyond effective call to actions. Additional methods that can be used to encourage customers to take the next step include:
Offering Clear FAQs
Many users seek FAQs as they often prefer self-service over seeking assistance. FAQs offer site visitors a convenient way to learn more about a product or service before making a purchase commitment. By providing readily accessible FAQs, you reduce the likelihood of users abandoning their carts at the last-minute, as they gain confidence that your offerings align with their needs.
Providing Clear Terms & Conditions and Shipping Policy
Make sure site visitors are aware of the rules governing the use of your service or product. Ensure clarity, conciseness and simplicity to enhance the customer-friendly experience. Clearly outline the shipping policy, ensuring it’s explicit and comprehensive, without hidden fees.
Displaying Testimonials And Reviews
Nothing speaks volumes to a customer quite like positive reviews. Therefore, it's crucial to actively collect and display consumer feedback to enhance your sales and encourage repeat business. You can make these reviews easy to find by placing them on your product pages, blogs and social media sites.
In addition to testimonials, gathering customer feedback is invaluable to your business. This insight allows you to effectively address the needs and concerns of potential customers, showcasing how your solution can resolve their issues.
Streamline The Checkout Experience
Boost product purchases by implementing a straightforward, streamlined checkout page. Eliminate unnecessary fields or additional steps. Instead, opt for a single-page checkout form, providing the option for guest checkout to speed up the purchase process further.
Include Updated Product Photos
Online shoppers rely heavily on visuals to inform their purchasing decisions, lacking the ability to physically interact with products as they would in a physical store. Therefore, investing in up-to-date, high-quality product photography is paramount to securing sales.
Need Help Crafting Effective Call To Actions?
If you’re keen to improve the call to actions featured on your site but are unsure of where to begin, we can help. At Abnix Solutions, we provide an array of digital marketing services, including crafting consumer-led copy that is designed to drive results. If you’d like to find out more about how we can assist you in boosting user engagement, please get in touch. Please call us on 01798 667167 and one of our knowledgeable team members will be happy to provide further details. We look forward to hearing from you.